American Journal of Information Science and Technology

Research Article | | Peer-Reviewed |

Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar

Received: 14 October 2023    Accepted: 30 October 2023    Published: 21 November 2023
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Abstract

The main concern of this study was to examine the relationship between ICT usage and business strategy development by SME’s in Zanzibar. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 339 respondents and survey questionnaire was used as data collection instrument. To achieve a reliable study a correlation analysis was used to analyses the collected data from relevant respondents. The study has revealed that the ICT usage have positive significance correlation with business strategy development for SME’s in urban west region Unguja. The study concluded that information and communication technology plays a crucial role in the strategic development of small and medium-sized enterprises (SMEs) in this particular region. This suggests that SMEs in urban west Unguja are leveraging ICT tools and resources to enhance their business strategies. Finally, the study recommended that the ICT should be adopted and must be developed based on business strategy. This is because Information security is cost reduction provides a systemic approach to the form control objective in managing sensitive information with the aim of securing information and solve a problem of quality control.

DOI 10.11648/j.ajist.20230704.11
Published in American Journal of Information Science and Technology (Volume 7, Issue 4, December 2023)
Page(s) 145-150
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

ICT Usage, SMEs, Business Strategy Development

References
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[2] Bakari, A. D., & Ali, M. M. (2023). Introduction of ICT subject in Zanzibar primary education: Challenges and opportunities. Social Sciences & Humanities Open, 8 (1), 100522.
[3] Banks, C., & Douglas, H. (2002). Law on the Internet. Federation Press.
[4] Berisha-Shaqiri, A. (2014). Impact of information technology and internet in businesses. Information technology.
[5] Cohen, J. (1988). Set correlation and contingency tables. Applied psychological measurement, 12 (4), 425-434.
[6] Coskun-Setirek, A., & Tanrikulu, Z. (2021). Digital innovations-driven business model regeneration: A process model. Technology in Society, 64, 11.0146.
[7] Eikelenboom, M., & de Jong, G. (2022). The impact of managers and network interactions on the integration of circularity in business strategy. Organization & Environment, 35 (3), 365-393.
[8] Henderson, J. C., & Venkatraman, N. (1989). Strategic alignment: a process model for integrating information technology and business strategies.
[9] Jones, P., Simmons, G., Packham, G., Beynon-Davies, P., & Pickernell, D. (2014). An exploration of the attitudes and strategic responses of sole-proprietor micro-enterprises in adopting information and communication technology. International Small Business Journal, 32 (3), 285-306.
[10] Kotter, J. P. (2007). Leading change: Why transformation efforts fail. In Museum management and marketing (pp. 20-29). Routledge.
[11] Kurtz, H., Hanelt, A., & Firk, S. (2021, March). Digital Business Strategy and Firm Performance: An Empirical Investigation. In International Conference on Wirtschaftsinformatik (pp. 606-624). Springer, Cham.
[12] Moomal, A., & Masrom, M. (2015). ICT Development and Its Impact on e-Business and HRM Strategies in the Organizations of Pakistan. Journal of Advanced Management Science Vol, 3 (4).
[13] Ollo-Lopez, A., & Aramendia-Muneta, M. E. (2012). ICT impact on competitiveness, innovation and environment. Telematics and Informatics, 29, 204–210.
[14] Said, H. (2014). Untapped Opportunities: ICT Use by Zanzibar SMEs. Journal of Information Engineering and Applications, 4 (8), 30-55.
[15] Shaqiri, A. B. (2015). Impact of Information Technology and Internet in Businesses. Academic Journal of Business, Administration, Law and Social Sciences, 1 (1), 73–79.
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[17] Tarutė, A., & Gatautis, R. (2014). ICT impact on SMEs performance. Procedia-social and behavioral Sciences, 110, 1218-1225.
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  • APA Style

    Ahmed Chwaya, A., Hassan Gharib, A. (2023). Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar. American Journal of Information Science and Technology, 7(4), 145-150. https://doi.org/10.11648/j.ajist.20230704.11

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    ACS Style

    Ahmed Chwaya, A.; Hassan Gharib, A. Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar. Am. J. Inf. Sci. Technol. 2023, 7(4), 145-150. doi: 10.11648/j.ajist.20230704.11

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    AMA Style

    Ahmed Chwaya A, Hassan Gharib A. Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar. Am J Inf Sci Technol. 2023;7(4):145-150. doi: 10.11648/j.ajist.20230704.11

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  • @article{10.11648/j.ajist.20230704.11,
      author = {Abubakar Ahmed Chwaya and Abdalla Hassan Gharib},
      title = {Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar},
      journal = {American Journal of Information Science and Technology},
      volume = {7},
      number = {4},
      pages = {145-150},
      doi = {10.11648/j.ajist.20230704.11},
      url = {https://doi.org/10.11648/j.ajist.20230704.11},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajist.20230704.11},
      abstract = {The main concern of this study was to examine the relationship between ICT usage and business strategy development by SME’s in Zanzibar. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 339 respondents and survey questionnaire was used as data collection instrument. To achieve a reliable study a correlation analysis was used to analyses the collected data from relevant respondents. The study has revealed that the ICT usage have positive significance correlation with business strategy development for SME’s in urban west region Unguja. The study concluded that information and communication technology plays a crucial role in the strategic development of small and medium-sized enterprises (SMEs) in this particular region. This suggests that SMEs in urban west Unguja are leveraging ICT tools and resources to enhance their business strategies. Finally, the study recommended that the ICT should be adopted and must be developed based on business strategy. This is because Information security is cost reduction provides a systemic approach to the form control objective in managing sensitive information with the aim of securing information and solve a problem of quality control.
    },
     year = {2023}
    }
    

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    T1  - Relationship Between ICT Usage and Business Strategy Development by SME’s in Zanzibar
    AU  - Abubakar Ahmed Chwaya
    AU  - Abdalla Hassan Gharib
    Y1  - 2023/11/21
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    DO  - 10.11648/j.ajist.20230704.11
    T2  - American Journal of Information Science and Technology
    JF  - American Journal of Information Science and Technology
    JO  - American Journal of Information Science and Technology
    SP  - 145
    EP  - 150
    PB  - Science Publishing Group
    SN  - 2640-0588
    UR  - https://doi.org/10.11648/j.ajist.20230704.11
    AB  - The main concern of this study was to examine the relationship between ICT usage and business strategy development by SME’s in Zanzibar. The researcher has mainly employed quantitative research approach with appropriate method of analysis for this study. The sample size for this study consists of 339 respondents and survey questionnaire was used as data collection instrument. To achieve a reliable study a correlation analysis was used to analyses the collected data from relevant respondents. The study has revealed that the ICT usage have positive significance correlation with business strategy development for SME’s in urban west region Unguja. The study concluded that information and communication technology plays a crucial role in the strategic development of small and medium-sized enterprises (SMEs) in this particular region. This suggests that SMEs in urban west Unguja are leveraging ICT tools and resources to enhance their business strategies. Finally, the study recommended that the ICT should be adopted and must be developed based on business strategy. This is because Information security is cost reduction provides a systemic approach to the form control objective in managing sensitive information with the aim of securing information and solve a problem of quality control.
    
    VL  - 7
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Author Information
  • Department of IT, Zanzibar University, Zanzibar, Tanzania

  • Department of Engineering, Zanzibar University, Zanzibar, Tanzania

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